Read Your Customer’s Mind
This just came to mind…
It’s a quick note but I think you’ll find it useful. It a world full of online surveys, crowded (complaint laden) forums, scams and junk mail I think we have lost sight of a simple but fundamental truth. More about that in second, but first let me just say that first we must realize that our customers are “people” and they fall in line with what sways most individuals. They’re not just a listing in your monthly sales reports! 
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Ok, that being said, here’s a tip that can help give your business a boost. We all know how important it is to give our customers what they desire most right? And, many will spend thousands of dollars and countless hours trying “figure it out”. Why? Well, we all know if you can match what your market desires most, you sell more and that means of course you make more money…
Fair enough. Along with the items I mentioned earlier I think we assume that our customers are just overloaded with too much advertising noise and general intrusions that happen online. There’s some truth there but remember they are just people too. For this reason this simple, over-looked technique can prove to be a win-fall for your business…
Are you ready for it? Prepare yourself…
If you want know exactly what your customers want… ask them! Yes, it can and in many cases it IS that simple. Ask your customers what they want and expect from your industry or your products. Why does this work? People, especially those that regularly spend their hard earned money on your products or services, like to be included. They like feeling as thought they have had some involvement in the process. This is a very powerful feeling of empowerment. Anytime you can make your customers have a feeling of ownership in your business or products you have just made a very good bond for future buying experiences…
Think about it… How would you feel if the engineer of your favorite type of car asked for your input while designing the car? You would feel pretty good I bet when that car was ready for purchase…
Give it a try, send out an email with a purpose. Get creative and “ask” your customers for their input. Take their input and turn it into something that is profitable for you and desirable for them. It’s a win win!
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